Storm's coming. Your crew phone
doesn't cut it.
Snow removal and landscaping companies face the same crisis every storm season: they need to staff 20+ workers across multiple sites by 6 AM, and the tools for doing that are a personal phone, group texts, and hope. Phone calls go to voicemail. Group texts get ignored. Owners spend two hours coordinating and still show up shorthanded.
The enterprise tools that could solve this — scheduling platforms, workforce management systems — are built for companies with HR departments, not a crew of 30 guys who just want a text.
Every layer, from scratch
CrewCast is a full-stack SaaS — not a prototype. It has real auth, real billing, real SMS infrastructure, and real security. Every decision is documented in the engineering learnings doc across 13 build sessions.
One platform per job
Every tool was chosen to minimize dependencies and maximize what one person can ship. Supabase handles 90% of the backend — database, auth, realtime, and edge functions — without a separate server.
13 sessions, documented
Every session had a scope. Every decision was logged. The result is a living engineering learnings document covering stack choices, security patterns, SMS compliance, deployment gotchas, and product decisions — the kind of thing that takes most teams months to accumulate.
Building outside your lane
sharpens everything
My day job is HRIS infrastructure — UKG, Cognos, Power Automate. CrewCast pushed me into full-stack product engineering: database design with real security constraints, SMS compliance regulation, React component architecture, Stripe billing logic, and production deployment.
The skills transfer more than expected. RLS patterns in Supabase and data integrity in UKG are the same problem — who can see what, and how do you enforce it at the data layer. A2P 10DLC compliance and payroll compliance both require understanding regulatory timelines and building systems that are compliant by construction rather than by policy.
Building a product from zero also forces decisions that enterprise tools abstract away. Every architectural choice is yours — which means every failure is a clear learning.
get in touch
CrewCast is taking waitlist signups ahead of its first paying customers. Or reach out if you want to talk HRIS, automation, or product building.